This is a cloud blog made by the guys who develop and market the PaaS SoftwareDEMO. We do not only work in the cloud, we also like to talk about it with other people. Discuss things with us that we face in our everyday life in cloud development.

Archive for category Marketing

Companies waste billions with unused software – Five good reasons for the cloud

August 8, 2014
5_Reasons
The european mid-sized companies waste billions of IT investments with inefficient use of the solutions they bought. This is the devastating result of a study done by software vendor Sage. If we take a closer look to the different reasons of this disaster we find out five good reasons for the cloud. Continue reading »

How to track Bing ads in Google Analytics

March 24, 2014
Bizible Bing Ad-Tagger
The SEA guys say that you will reach more potential customers when you target both Google and Bing. This is right. But if you have ever set up a Bing ads campaign in you may have asked yourself if it's worth the struggle. Bing Ads does not only have a bad user interface (see how much Google spoils us) but also tracking these ads with Google Analytics is not possible. Bing ads are registered as organic traffic. But there is a possibility to handle this problem. Continue reading »

Cloud evolution: Will the PaaS vanish?

January 30, 2014
Cloud Layer
The classic three layer concept of cloud computing has often been up for debate. The latest thesis is that borders between IaaS, PaaS and SaaS will constantly blur which results in the disappearance of Paas. Let's discuss this with the example of our own cloud platform SoftwareDEMO. Continue reading »

Internet Explorer 7: Update or get a new computer

January 29, 2014
Internet Explorer
Microsoft Internet Explorer causes a lot of headaches to many web developers. Our SoftwareDEMO development team also struggles with the browser's incompatibility and sometimes strange behavior. A US based online job portal offers all customers that are bound to IE7 to adopt the costs for new hardware that enables recent web browsers. Continue reading »